Problem
Facebook Marketplace is where local used-car buyers are, and it offers no bulk path for vehicle listings. Every car is a manual form: photos, mileage, trim, a description someone has to write. Across a 200-car lot that is a full-time role, so most dealerships list their twenty best vehicles and leave the rest invisible.
Approach
A platform connecting dealership inventory to Marketplace: listing copy generated per vehicle, Marketplace forms populated rather than typed, sold units withdrawn automatically, and per-salesperson attribution across the lot. Dealers work a review queue instead of a form.
Technical decision
The model writes; it never asserts. Generated copy is constrained to facts the system can verify, and anything unverifiable escalates to a human rather than becoming a confident guess. A fluent listing with one wrong specification costs a sale and the dealership's credibility — so throughput is deliberately capped in favour of accuracy.
Outcome
Live at dealerlist.ai. Product, pipeline and interface built and operated end to end.
Stack
- AI listing generation
- Facebook Marketplace
- Browser extension
- Inventory sync
- SaaS